The ethos of Club Bon Vivant lies in the art of storytelling. The brand was inspired by the glamorous jetset lifestyle that lent its hand in showcasing the beauty of travel to so many. It was on these travels they found love, made art, found peace, and came alive again. It is in this vain that this brand exists. Through neutral color palettes embracing natural tones highlighted with a sophisticated and deep red- to an emphasis on hand lettered typography as an homage to whimsical storytelling. Hoxton Lane was tasked with brand design, creative direction, brand identity, collateral design and social media design.